• Posted on: 28 February 2016
  • By: admin

Design Clinic Scheme

 

Objectives

To increase awareness about the value of design in MSMEs.

To increase competitiveness of MSME products and services through design.

To create a sustainable design ecosystem for the MSME sector through continuous learning and skill development.

To promote use of design by MSMEs for developing products and services that are market led.

To focus on building the design capability of MSMEs to enable them to improve business performance as well as compete in the global market.

Design Need Assessment Survey report will review the present state of the cluster, will identify areas of improvement and within that will identify specific areas which could be served by design intervention.

Design Awareness Seminar

The design sensitisation seminar is aimed to create a platform for MSME units to improve the manufacturing competitiveness. The seminar will help MSME participants to interact with design experts/speakers to understand design methodology and benefits of design to MSME in their business, product, process, service and operations. 

The design awareness programme is conducted in two stages.
- Need Assessment Survey
- Design Clinic Workshop

A workshop connotes a more focused study on design, with a well-defined “takeaway” for the MSMEs. The total time allocated for each workshop is 3 - 5 days. The conduct of seminars and workshops will be entrusted to industries associations, technical institutions or other appropriate bodies. The interested organizations may apply to the Design Clinic Centre. GoI contriution, not exceeding Rs 60,000 (Rs Sixty Thousand Only), will be admissible for the conduct of each seminar.

Spot Design Clinic Workshops

The Scheme provides for 75% financial assistance with a maximum of Rs.3 lacs for conducting second level Design Clinic Scheme i.e. Design Awareness Programme consisting of need assessment survey and design clinic workshop of different durations. 

 

Design Projects

 

Design projects are identified during the need assessment survey and discussed during the design clinic workshop. Project which require intensive design observation and interventions can be taken up as design projects with the help of design experts.

Funding is provided for MSMEs to engage Design Consultants and professionals/ academic association.

Funding shall be limited to 60% of Project Cost or Rs. 9.0 Lacs, whichever is less for funding proposal of individual or group of MSME not more than 3 MSMEs and 60% of Project Cost or Rs. 15.0 Lacs, whichever is less, for group of more than 4 MSMEs.

Schme also has funding of 75% of Project cost maximum to Rs. 1.5 lacs for project of final year students for MSME. 

The funding grant will be reimbursed in 4 stages in 4 equal amounts. It shall be done in the following manner:

o Stage 1 – Strategy - 25%

o Stage 2 – Concept - 25%

o Stage 3 – Detail Design - 25%

o Stage 4 – Successful Implementation and completion report - 25%

The beneficiary unit(s) must typically be micro, small or medium enterprises as per the definition in MSMED Act 2006. It must be new to using design and preferably should not have used internal or external design expertise before.

Following are the criteria for qualifying the applicant MSME under Design Clinic

o The MSME should be a profitable entity in the last 3 years of its operations 

o The MSME must demonstrate either an export performance or potential to export

o PMAC can stipulate / relax criteria for this purpose

Criteria for qualifying the co-applicant Designer / Design company under Design Clinic

o The Designer or the Design company or acclaimed institute should have demonstrated expertise and qualification in the problem area that it seeks to solve for the applicant MSME o It shall be the responsibility of the designer / design company to complete the project on time and as per agreed scope.


Project Budget

a) The principal applicant (MSME) is required to submit a budget proposed for the project, showing all expenditure and the relevant documents, such as quotation, project brief, or contract.

b) When preparing the project budget, the principal applicant is required to provide a brief description of the work steps involved, and the cost breakdown for such steps. Other information such as duration of time and manpower required (e.g. in man-days) will also be helpful. Unspecified cost items such as miscellaneous, sundry and contingency etc. will not be accepted.

c) A list of unallowable cost items which cannot be charged to the project account is set out in another point below.

d) Both the applicant design company / academic institution and the applicant MSME are required to declare in the application whether any or both of them The principal applicant is required to submit a budget proposed for the project, showing all expenditure and the relevant documents, such as quotation, project brief, or contract.

e) When preparing the project budget, the principal applicant is required to provide a brief description of the work steps involved, and the cost breakdown for such steps. Other information such as duration of time and manpower required (e.g. in man-days) will also be helpful. Unspecified cost items such as miscellaneous, sundry and contingency etc. will not be accepted.

f) A list of unallowable cost items which cannot be charged to the project account is set out in another point below.

g) Both the applicant design company / academic institution and the applicant MSME are required to declare in the application whether any or both of them

 

Design Projects seminars

In addition to workshops/seminars for MSMEs, seminars are also held for Consultants.


The Design Clinic Scheme will be guided by the following key principles:  

a) Rigorous, yet applicant friendly, process;

b) Promotion and dissemination of design concepts in regional/local languages understood by the MSMEs;

c) Establishing benefits without overwhelming the MSMEs;

d) Learning from other successful design support programs;

e) Establishing systematic processes for design and product development in MSMEs.

 

Application Format for Funding for Design Project

Design Clinic Scheme Guidelines and Application Format