• Posted on: 25 February 2016
  • By: admin
MARKETING SUPPORT TO MSMEs
A) International Tehnology Exhibitions Organised by NSIC

1) Subsidy on Rent of Exhibition space

General Category Entrepreneurs:
Micro Enterprises : 75%
Small Enterprises : 60%
Medium Enterprises: 25%
Enterprises belonging to NE Region/ Women/ SC/ST entrepreneurs:
Micro Enterprises : 95%
Small Enterprises : 85%
Medium
Enterprises: 50%
2)Freight charges for the goods Transported to event: Actual subject to Maximum Rs. 25,000/- each way (Rs.37,500 for Latin American Countries)
3)Air fare:  
For General Category Entrepreneurs: economy class return fare (for one representative from one enterprise)
• Micro Enterprises : - 85%
• Small Enterprises - 75%
• Medium Enterprises: - 25%
 
For the Enterprises belonging to NE Region/ Women/ SC/ST entrepreneurseconomy class return fare (for one representative from one enterprise).
• Micro Enterprises: 95%
• Small Enterprises: 85%
• Medium Enterprises: 50%

Maximum Assistance of Above all taken together
For General Category Entrepreneurs:
• Micro Enterprises : - Rs. 2 Lacs { Rs 2.40 Lacs for Latin American Countries}
• Small Enterprises - Rs. 1.75 Lacs { Rs 2.10 Lacs for Latin American Countries}
• Medium Enterprises: - Rs. 1.00 Lac { Rs .1.25 Lacs for Latin American Countries}
 
For the Enterprises belonging to NE Region/ Women/ SC/ST entrepreneurs
• Micro Enterprises: Rs. 2.25 Lacs { Rs 2.70 Lacs for Latin American Countries} 
• Small Enterprises: Rs. 2.00 Lacs { Rs 2.40 Lacs for Latin American Countries}
• Medium Enterprises: Rs. 1.25 Lacs { Rs 1.60 Lacs for Latin American Countries}
 
Participation in International Exhibitions/Trade Fairs held in Foreign Countries
 

1) Subsidy on Rent of Exhibition space

General Category Entrepreneurs:
• Micro Enterprises : 75%
• Small Enterprises : 60%
• Medium Enterprises: 25%
Enterprises belonging to NE Region/ Women/ SC/ST entrepreneurs:
• Micro Enterprises : 95%
Small Enterprises : 85% 
Medium 
Enterprises: 50%
2)Freight charges for the goods Transported to event: Actual subject to Maximum Rs. 20,000/- each way (Rs.30,000 for Latin American Countries)
3)Air fare:  
For General Category Entrepreneurs: economy class return fare (for one representative from one enterprise)
• Micro Enterprises : - 85%
• Small Enterprises - 75%
• Medium Enterprises: - 25%
 
For the Enterprises belonging to NE Region/ Women/ SC/ST entrepreneurseconomy class return fare (for one representative from one enterprise).
• Micro Enterprises: 95%
• Small Enterprises: 85%
• Medium Enterprises: 50%

Maximum Assistance of Above all taken together
For General Category Entrepreneurs:
• Micro Enterprises : - Rs. 2 Lacs { Rs 2.25 Lacs for Latin American Countries}
• Small Enterprises - Rs. 1.75 Lacs { Rs 2.00 Lacs for Latin American Countries}
• Medium Enterprises: - Rs. 1.00 Lac { Rs .1.50 Lacs for Latin American Countries}
 
For the Enterprises belonging to NE Region/ Women/ SC/ST entrepreneurs
• Micro Enterprises: Rs. 2.25 Lacs { Rs 2.50 Lacs for Latin American Countries} 
• Small Enterprises: Rs. 1.75 Lacs { Rs 2.25 Lacs for Latin American Countries}
• Medium Enterprises: Rs. 1.50 Lacs { Rs 1.75 Lacs for Latin American Countries}

Organizing Domestic Exhibitions and Participation in Exhibitions/ Trade Fairs in India

1) Subsidy on Rent of Exhibition space

General Category Entrepreneurs:
• Micro Enterprises : 75%
• Small Enterprises : 60%
• Medium Enterprises: 25%
Enterprises belonging to NE Region/ Women/ SC/ST entrepreneurs:
• Micro Enterprises : 95%
Small Enterprises : 85% 
Medium 
Enterprises: 50%
 
"Techmart" Exhibition Organised by NSIC Every year
NSIC has been organising "Techmart" exhibition every year during India International Trade Fair (IITF) in the month of November.

No Subsidy for General Catagory.
 
Enterprises belonging to NE Region/ Women/ SC/ST entrepreneurs:
• Micro Enterprises : 95%
•Small Enterprises : 85% 
Medium Enterprises: 50%
 
Buyer-Seller Meets: 
Buyers-Sellers Meets are organized to bring bulk buyers / Government departments and micro, small & medium enterprises together at
one platform.
 
No Subsidy for General Catagory.
 
Enterprises belonging to NE Region/ Women/ SC/ST entrepreneurs:
• Micro Enterprises : 95%
•Small Enterprises : 85% 
Medium Enterprises: 50%
 
Others
a) Co-Sponsoring Exhibitions
b) Intensive Campaigns and Marketing Promotion Events
c) Other Support Activities
Development of Display Centres, Show windows and hoarding etc. for promoting products and services of MSMEs. • Printing of Literature,
Brochures and Product specific Catalogues and CDs etc. and preparation of short films for disseminating information • Development of
website/portal for facilitating the marketing of MSME products and services. • Development and dissemination of Advertising and Publicity
material about various programmes / schemes for MSME sectors and events. •
Preparation and Upgradation of MSME Manufacturers/Suppliers /Exporters Directory.
• Documentation of the success stories of MSMEs. Conducting studies to explore
and assess new markets/businesses and product ranges for both domestic & International markets. • Hosting international delegations and networking events.